{"id":21337,"date":"2025-11-18T09:11:03","date_gmt":"2025-11-18T09:11:03","guid":{"rendered":"https:\/\/iit.ac.rs\/?page_id=21337"},"modified":"2026-04-01T08:26:47","modified_gmt":"2026-04-01T08:26:47","slug":"%d1%98elena-zivkovic","status":"publish","type":"page","link":"https:\/\/iit.ac.rs\/en\/%d1%98elena-zivkovic\/","title":{"rendered":"Jelena \u017divkovi\u0107"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"21337\" class=\"elementor elementor-21337\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa52be3 e-flex e-con-boxed e-con e-parent\" data-id=\"aa52be3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a625764 elementor-widget elementor-widget-html\" data-id=\"a625764\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"iit-rp\" style=\"--accent:#07294DE8;\">\r\n\r\n  <!-- PHOTO -->\r\n  <div class=\"photo\">\r\n    <img decoding=\"async\" src=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2025\/11\/JelenaZivkovic.jpg\" alt=\"\u0408\u0435\u043b\u0435\u043d\u0430 \u0416\u0438\u0432\u043a\u043e\u0432\u0438\u045b\">\r\n  <\/div>\r\n\r\n  <!-- HEADER -->\r\n  <div class=\"head\">\r\n    <h2>Jelena \u017divkovi\u0107<\/h2>\r\n\r\n    <div class=\"badges\">\r\n      <span class=\"badge\">Research associate<\/span>\r\n      <span class=\"badge\">Master of Economics<\/span>\r\n    <\/div>\r\n\r\n    <div class=\"meta\">\r\n      <div><b>Address:<\/b> Institute of Information Technologies Kragujevac, Liceja Kne\u017eevine Srbije 1A, 34000 Kragujevac.<\/div>\r\n      <div><b>Email:<\/b> jelenazivkovic@uni.kg.ac.rs<\/div>\r\n    <\/div>\r\n\r\n    <!-- EXTERNAL LINKS -->\r\n    <div class=\"ext\">\r\n\r\n      <a href=\"https:\/\/enauka.gov.rs\/cris\/rp\/rp18003\" target=\"_blank\">\r\n        <img decoding=\"async\" src=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2025\/11\/enauka.jpg\" alt=\"eNauka\">\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/scidar.kg.ac.rs\/browse?type=author&authority=f23e660a-069f-49f3-81c4-0be69f680692\" target=\"_blank\">\r\n        <img decoding=\"async\" src=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2025\/11\/koc.jpg\" alt=\"SCIDAR\">\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/orcid.org\/0000-0002-8670-4249\" target=\"_blank\">\r\n        <img decoding=\"async\" src=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2025\/11\/orcid.jpg\" alt=\"ORCID\">\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/www.researchgate.net\/profile\/Jelena-Zivkovic-12\" target=\"_blank\">\r\n        <img decoding=\"async\" src=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2025\/11\/rg.jpg\" alt=\"ResearchGate\">\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/www.linkedin.com\/in\/jelena%C5%BEivkovi%C4%87\/\" target=\"_blank\">\r\n        <img decoding=\"async\" src=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2025\/11\/linkedin.jpg\" alt=\"LinkedIn\">\r\n      <\/a>\r\n\r\n    <\/div>\r\n\r\n    <!-- CV LINKS -->\r\n    <div class=\"actions\">\r\n\r\n      <a class=\"btn\" href=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2026\/04\/biography-zivkovic-jelena.pdf\" target=\"_blank\">\r\n        <span class=\"ico\">\ud83d\udcc4<\/span> CV - Serbian\r\n      <\/a>\r\n\r\n      <a class=\"btn\" href=\"https:\/\/iit.ac.rs\/wp-content\/uploads\/2026\/04\/radna-biografija-zivkovic-jelena.pdf\" target=\"_blank\">\r\n        <span class=\"ico\">\ud83d\udcc4<\/span> CV \u2013 English\r\n      <\/a>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n  <!-- CONTENT -->\r\n  <div class=\"card\">\r\n    <div class=\"accordion\">\r\n\r\n      <!-- OPIS -->\r\n      <details open>\r\n        <summary>Brief description of the research<\/summary>\r\n        <div class=\"content\">\r\n\r\n          <p>\r\n            Jelena \u017divkovi\u0107 deals with the theoretical-empirical evaluation of national competitiveness factors and the importance of their improvement as determinants of economic development.\r\n          <\/p>\r\n\r\n          <p>\r\n            A special focus of the research is on the analysis of the sector's export competitiveness and the calculation of the export competitiveness index as a key prerequisite for Serbia's efficient foreign trade relations.\r\n          <\/p>\r\n\r\n          <p>\r\n            The research also covers the field of industrial organization \u2014 the analysis of market structures,\nespecially oligopolies, as well as competition protection policies.\nThe type of market structure is examined through the market concentration index.\r\n          <\/p>\r\n\r\n          <p>\r\n            The aim of the research is to determine the impact of imperfect market structures on the export competitiveness of industries.\r\n          <\/p>\r\n\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <!-- REFERENCES -->\r\n      <details>\r\n        <summary>Selected references<\/summary>\r\n        <div class=\"content\">\r\n          <ol class=\"refs\">\r\n\r\n            <li>\r\n              \u017divkovi\u0107, J. & Kosti\u0107, M.  \r\n              <i>Serbian Export to the EU Market: A Dynamic Shift-Share Analysis.<\/i>  \r\n              TEME, 2023.  \r\n              https:\/\/doi.org\/10.22190\/TEME220928051Z\r\n            <\/li>\r\n\r\n            <li>\r\n              Kosti\u0107, M. & \u017divkovi\u0107, J.  \r\n              <i>Domestic Competition, Trade Openness and Entrepreneurial Culture: Canonical Correlation Analysis.<\/i>  \r\n              SEEJEB, 2024.  \r\n              https:\/\/doi.org\/10.2478\/jeb-2024-0002\r\n            <\/li>\r\n\r\n            <li>\r\n              \u017divkovi\u0107, J.  \r\n              <i>Export Competitiveness and Comparative Advantage of Republic of Serbia.<\/i>  \r\n              Megatrend Review, 2023.  \r\n              DOI: 10.5937\/MegRev2303073Z\r\n            <\/li>\r\n\r\n            <li>\r\n              \u017divkovi\u0107, J.  \r\n              <i>Competitiveness of the Southeast European Countries in the Conditions of the Globalization.<\/i>  \r\n              Economic Themes, 2021.  \r\n              DOI: 10.2478\/ethemes-2021-00272\r\n            <\/li>\r\n\r\n            <li>\r\n              Kosti\u0107, M. & \u017divkovi\u0107, J.  \r\n              <i>Concentration of supply on the chosen markets of Serbian electronic communications sector.<\/i>  \r\n              EJAE, 2021.  \r\n              DOI: 10.5937\/EJAE18-32186\r\n            <\/li>\r\n\r\n          <\/ol>\r\n        <\/div>\r\n      <\/details>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0408\u0435\u043b\u0435\u043d\u0430 \u0416\u0438\u0432\u043a\u043e\u0432\u0438\u045b \u041d\u0430\u0443\u0447\u043d\u0438 \u0441\u0430\u0440\u0430\u0434\u043d\u0438\u043a \u041c\u0430\u0441\u0442\u0435\u0440 \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0441\u0442\u0430 \u0410\u0434\u0440\u0435\u0441\u0430: \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0437\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0435 \u041a\u0440\u0430\u0433\u0443\u0458\u0435\u0432\u0430\u0446, \u041b\u0438\u0446\u0435\u0458\u0430 \u041a\u043d\u0435\u0436\u0435\u0432\u0438\u043d\u0435 \u0421\u0440\u0431\u0438\u0458\u0435 1\u0410, 34000 \u041a\u0440\u0430\u0433\u0443\u0458\u0435\u0432\u0430\u0446. \u0415-\u043f\u043e\u0448\u0442\u0430: jelenazivkovic@uni.kg.ac.rs \ud83d\udcc4 CV \u2013 \u0421\u0440\u043f\u0441\u043a\u0438 \ud83d\udcc4 CV \u2013 English \u041a\u0440\u0430\u0442\u0430\u043a \u043e\u043f\u0438\u0441 \u0438\u0441\u0442\u0440\u0430\u0436\u0438\u0432\u0430\u045a\u0430 \u0408\u0435\u043b\u0435\u043d\u0430 \u0416\u0438\u0432\u043a\u043e\u0432\u0438\u045b \u0441\u0435 \u0431\u0430\u0432\u0438 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\u0438\u0437\u0432\u043e\u0437\u043d\u0435&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-21337","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/pages\/21337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/comments?post=21337"}],"version-history":[{"count":10,"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/pages\/21337\/revisions"}],"predecessor-version":[{"id":22759,"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/pages\/21337\/revisions\/22759"}],"wp:attachment":[{"href":"https:\/\/iit.ac.rs\/en\/wp-json\/wp\/v2\/media?parent=21337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}